Atlas Honda Motorcycle company – BRM report Essay

Atlas Auto Limited fictionufactures and chaffers Honda Motorcycle bemoderate a technical living concord with Honda Motorcycle Community LTD. of Japan. An epoch-making issue in the truth of the community cementing of Atlas Honda aspect with Honda Motorcycle Community LTD. Of Japan suittalented as equity-holder in Atlas in 1988. Ascribtalented to the suitability ample class and elevated disposition of the fruit, Honda motorcycles are by ce the best retailing motorcycle in the kingdom. Turnbalance has upright from Rs. 2. 5 pet in 1965 to Rs. 830 pet in1987.

Pakistan’s motorcycle chaffer dimension is quiet proportionately perfectly fine Nevertheless.

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Atlas has belowfascinated to enucleate persomal fictionufacturing capabilities to the elevatedest-flatten superfluously practictalented suitableness a elder role in persomalization has been assigned to vendor industries. Atlas has invested Rs. 197 pet in agricultural property betwixt 1983 and1987 to enucleate the kingdom largest in scion fictionufacturing talents in the activity. By object of 1988 persomal rudiment obtain go upto 70% of Atlas fruit. Atlas address is strivings to modernize community deed by adapting rightful aspects of inquiry and speculation and balance in-point Honda’s philosophy and practices to the realities of Pakistani Stipulations Community address execute and processes are life infectious to confront challenges of enlargement and veer.

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Trial are life made to enucleate true deal-outnership of integral flattens of idiosyncraticnel in determination making; tangible and efficacious commission has been periodical at integral flatten diversified deal-outnership programmes, such as “Alaymayar” disposition circles move launched in 1985 are protected to acquiesce constructive stubborn countenance and team emanation. The community inoculation and enucleatement programmes acquiesce each portion to enucleate himstubborn to his ample immanent.

To living the fruition facilities the community has periodical a R&D wing and hireling making facilities which are cemal to gain-ground expeditiously in dimension and capacity. Atlas is unreserved a pioneering role in creating stipulations ce facile and bold right of motorcycle integral balance the kingdom. A spacious netemanation of motorcycle, benefit and portion-extinguished competency dealers has been periodical to collect dependtalented benefit to perfect motorcycle rightr. To tail up this plan, Atlas has cemal up a beaming motorcycle technical inoculation kernel in Lahore which collect divers courses of varying space and complexity ce motorcycle mechanics rightr each year.

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Mobile inoculation facilities obtain?} the ultimate perceive how on technology and livelihood of motorcycles to elder agricultural kernels encircling the kingdom. ORGANIZATION HISTORY The periodical year of Atlas Autos Limited in 1963. In 1964 Atlas entered into technical living concord with Honda Motorcycle Community of Japan ce fictionufacturing and nock of Honda Motorcycle in Pakistan. It is the merely Public Limited Community in the activity of Pakistan. Atlas Autos Limited deed couple plants undivided at Panjdarys Sheikhpura Road Lahore. Both Plants are franchises and accept aspectship of technical collaboration. MANAGEMENT OF ATLAS AUTOS.

In 1964 Atlas autos started vocation as assembler of Honda Motorcycle, than they came into the vocation of meaning Honda chary competency. The cem cemal up of Atlas is as follows:- A Board of Director consists of 7 portions, elite a induceor, induceor has integral directorial warrant. Induceor is clarified extinguished of directors and It is the calling of induceor to induce the vocation on a sportive row and maximize the reformment. Behind the induceor then ends C. E. O (Chief supporter administrator). Then ce living of induceor and C. E. O special director, accounts director, fruition director and chaffering director are clarified.

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Seven directors are emanationing bemoderate C. E. O each director is under obligation ce relative capacity. There are couple sales directors undivided ce North Zundivided and undivided ce south Zone. In the perfect zundivided couple provinces. In the North Zundivided end Punjab, NWFP and Azad Kashmir. In south zundivided Sindh and Baluchistan. In north zundivided there are three climes. 1- Lahore 2- Multan 3- Rawalpindi The crown of perfect clime is climeal director. RESEARCH OBJECTIVES The deep end of my inquiry is:- v To Visualize and test these contents that subscribe to the claim of Honda Motorcycle in Multan city (Punjab, Pakistan).

v To recommobject impulse to extension the claim of Honda Motorcycle and secureting fur chaffering portion-out. RESEARCH DESIGN Inquiry cunning is the proexpectation to mood ce collation and segregation of basis in a fictionner that boon to connect the relevance to inquiry end with husbanding in proceeding. Bulk Ce the bulk of lie of beings, We rightd open-ended topics as polite as agricultural resource topics in our topicnaire. Sampling The basic conception in sampling is that the segregation of some of the deal-out in the population collect rightful referableification’s abextinguished perfect population. An deal-out is the theme on which the bulk is life obtain?}n. It can be determined as the ace of examine.

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Population is the undiminishedty collation of deal-out abextinguished which we wish to execute extension. Ce the pleasure of scantling, we rightd the stratified sampling. We segregate the Mutlan city into 4 climes which are dedicated as below: 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt Behind dividing the Multan city into divergent clime. The we rightd endclose sampling and selite 25 respondents from evry clime. Our tarsecure respondents are the customers and dealers of Honda Motor Cycle. Scantling Dimension Dealers and customers of Honda Motor Cycle are largely conducive, so it is facile to selite a big scantling dimension.

Ce the end of our inquiry We clarified a scantling of 100 customers and 3 dealers of Honda Motor Cycle, becaright of the space absorption that’s why we clarified these customers and dealers. Basis Collation Fictionner The declaration is established on first basis. Referableification are straightly obtain?}n cem the customers and dealers of Honda Motor Cycle ce the point end. Ce that end we enucleateed couple topicnaire ( ce customers and dealers ). We accept induceed special inspect fictionner. The deep qualities of this inspect fictionner are as fellows: 1. The most meaningant features of this fictionner is that it leads towards elevated deal-outnership.

Moreover, in specially consultation the consultation can convey with added referableification’s. 2. The props and visual aids can as-well restore the expectation of perceivelbehalf of consultationer. The consultationer has balance administer balance the special consultation than other compendium types. 3. The first appraise of this fictionner is the profoundness and specialty of referableification that can be close. It ce exceeds in deed and disposition, the referableification we can usually close from telephundivided and mail inspect. 4. The consultation can do balance arts to reform the disposition of the referableification current than with other fictionners.

Respondent motivation is heavily in the deedfiction of the consultationer. Studies of reaction to a sum of inspects specify that respondents can be motivated to share in special consultations. Medium of Communication Integral the rightrs of Honda Motor Cycle are refertalented educated. So we annex divergent fashion. Ce educated beings we right the identical topicnaire. Beside ce uncultivated beings we construe the topicnaire ce them. Topicnaire Ce Consumers Q. 1: What is your Employment? REPONSES % AGE Student 15 15% Govt. Employee 40 40% Vocation fiction 20 20% Others 25 25% Undiminishedty 100 100% Conclusion: In our respondents 15 beings are students, 40 are Govt.

Employee, 20 vocation fiction and 25 are cognate to other employment. From this fruit we can judge the rightrs of Honda Motorcycle are Govt. Employee and Other employment. Q. 2: What is your Inend Clump? REPONSES % AGE 5000-10000 30 30% 11000-15000 40 40% 16000-20000 20 20% 21000-25000 8 8% 26000-balance 2 2% Undiminishedty 100 100% Conclusion: The respondents whose inend is 5000 to 10000 are 30, 11000 to 15000 are 40, from 16000 to 20000 are 20, from 21000 to 25000 are 8 and finally 26000 and balance are merely 2. So we can judge that the rightr of Honda Motorcycle is intermediate race beings so it is bike of superfluous beings.

Q. 3: What is your pleasure? RESPONSES % AGE Yamaha 0 0% Honda 100 100% Suzuki 0 0% Undiminishedty 100 100% Conclusion: We accept consultationed regular those beings who are driving Honda Motor Cycle so pleasure ce this scantling ends to 100%. Q. 4: You yourstubborn donationd it? RESPONSES % AGE Yes 92 No 8 Undiminishedty 100 Conclusion: Extinguished of a scantling of 100 respondent 92 were of the purpose that they specially donationd the bike and 8 said that is offer to them by their community. So it media that 92% beings accept donationd the bike specially which 8% beings got it from their community. Q. 5: When did you donation Honda Motorcycle?

RESPONSES % AGE Anteriorly 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% Behind 2000 45 45% Undiminishedty 100 100% Conclusion: When we asked this topic to respondent, extinguished of 100, 10 were those who donationd during 1985-1990, 20 were those who donationd during 1991-1995, 25 were those who donationd during 1996-2000 and finally 45 were those who donationd behind 2000 so we can judge that the chaffer or claim of ultimate type is balance than others. Q. 6: Why you donation Honda Motorcycle? Becaright of RESPONSES % AGE Fuel decrement 58 58% Close Noisy 0 0% Competency Availability 0 0% Integral of the balance 42 42% Undiminishedty.

Conclusion: Extinguished of 100 respondents, 58 beings said that they preferred Honda Motorcycle ascribtalented to fuel decrement, and 42 beings judge that they donation Honda motorcycle becaright of integral these qualities which refertalented attributtalented attributtalented attributtalented attributtalented attributableice are offer in the motorcycle. So we can judge deeply beings donation Honda motorcycle becaright of Fuel decrement. Q. 7: accept you rightd any other mark of Motorcycle? RESPONSES %AGE Yes 45 45% No 55 55% Undiminishedty 100 100% Conclusion: When we asked this topic, 45 respondents said that they rightd other mark of motorcycle suitableness 55 beings told us that they never rightd any other mark of Motorcycle. Q.

8: If yes then what is the infer of veer? RESPONSES %AGE Fuel decrement 40 88. 888% Chary deal-out availability 0 0% Any other refertalented attributtalented attributtalented attributtalented attributtalented attributableice 5 11. 111% Undiminishedty 45 100% Conclusion: In counter-argument to this topic 40 respondent said that they accept veer cemer motorcycle with Honda motorcycle becaright petrol mean per liter of cemer motorcycle is very moderate as collated to Honda motorcycle and 5 respondent said that any other refertalented attributtalented attributtalented attributtalented attributtalented attributableice enjoy there machines are refertalented largely conducive and expectation. Q. 9: What is mean shieldsenility of your Motorcycle per liter? RESPONSES %AGE 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%.

Entirety 100 100% Conclusion: In the consider of this topic, 15 idiosyncratic said that their bike cbalance 41-50 km per mislay suitableness 60 respondents said 51-60,and 25 respondent said 61-70. So I can judge it is a deep content of Honda bike. Q. 10: Do the chary competency largely conducive? RESPONSES %AGE Yes 100 100% No 0 0% Undiminishedty 100 100% Conclusion: When I asked this topic, counter-argument to this topic is 100% in predilection. The respondents said they accept to never aspect any amount becaright the chary competency of Honda Motorcycle are largely conducive. So it is as-well a deep caright that Honda motorcycle has an behalf on other Motorcycle. Q.

11: Do you deem that fuel decrement pretend your donation determination? RESPONSES %AGE Yes 91 91% No 9 9% Undiminishedty 100 100% Conclusion: In the counter-argument of this topic integral respondent said that fuel decrement pretend their purchasing determination. They said we can secure our money. Becaright appraisement of this motorcycle is close as collate to other motorcycle. Q. 12: If Yes then how fur? RESPONSES %AGE Very fur 60 65. 94% Elevated 20 21. 98% Moderate 0 0% Typical 11 12. 1% Undiminishedty 91 100% Conclusion: Extinguished of 100 respondent 60 said that fuel decrement pretend their determination very fur suitableness 20 said that it is elevated pretend on their determination.

Suitableness 11 said that fuel decrement has typical pretend on their determination. Q. 13: Do you deem the appraisement of motorcycle pretend your buying determination? RESPONSES %AGE Yes 56 56% No 44 44% Undiminishedty 100 100% Conclusion: In the counter-argument of this topic, 56 respondent are those said that appraisement pretend their purchasing determination suitableness other 44 respondent told that appraisement does refertalented pretend their purchasing determination. Q. 14: If yes than up to what space? RESPONSES %AGE Elevated 32 57. 15% Typical 22 39. 29% Moderate 2 3. 58% Undiminishedty 56 100% Conclusion:

Extinguished of 56 respondents are those who said that appraisement pretend their purchasing determination, 32 beings said appraisement has elevated pretend suitableness 22 respondent said that appraisement has typical pretend and finally 2 respondent said that it has moderate pretend on their buying determination. Q. 15: Do the mechanics largely conducive ce the restore of Motorcycle? RESPONSES %AGE Yes 100 100% No 0 0% Undiminishedty 100 100% Conclusion: When we asked this topic the perfect respondent said that mechanics are largely conducive ce the restore of Honda Motorcycle.

So it is as-well a deep content that Honda Motorcycle taken the chaffer and ramify integral balance the kingdom. Q. 16: What is the resale appraise of Honda motorcycle behind disgusting years?

RESPONSES %AGE Balance then half appraisement 70 70% Equal to half appraisement 29 29% Close than half appraisement 1 1% Undiminishedty 100 100% Conclusion: Honda Motorcycle is a coin ease bike. You can coin it at any space. When we asked abextinguished the resale appraise integral respondent said that they preferred Honda Motorcycle becaright it obtain be sold balance than half appraisement. Some respondent said that they sold Honda motorcycle balance than their peculiar appraisement. So it is an meaningant content of Honda Motorcycle. Q. 17: What is the deed of its shocks? RESPONSES %AGE Very cheerful 25 25% Cheerful 55 55% Typical 20 20% Bad 0 0% Very Bad 0 0%.

Entirety 100 100% Conclusion: In counter-argument to this topic, 25 respondent said V. Cheerful, 55 said Cheerful and 20 beings said the deed of shocks is typical. So we can judge that the balance integral deed of shocks is cheerful. Q. 18: What is the deed of its engine? RESPONSES %AGE Very Cheerful 25 25% Cheerful 70 70% Typical 5 5% Bad 0 0% Very Bad 0 0% Undiminishedty 100 100% Conclusion: 25 respondents said that deed of engine is V. Cheerful 70 respondent said cheerful suitableness 5 idiosyncratic said typical. So it is a deep caright ascribtalented to which Honda Motorcycle taken the chaffer. Q. 19: How is it’s eliteric plan (cdi) ?

RESPONSES %AGE Very Cheerful 14 14% Cheerful 40 40% Typical 45 45% Bad 0 0% Very Bad 0 0% No (cdi plan) 1 1% Undiminishedty 100 100% Conclusion: 14% respondent said V. Cheerful, 40% said cheerful and 45% respondent said Typical eliteric plan and 1 respondent said that he has no cdi plan I his motorcycle. So balance integral we can judge that Honda eliteric plan of Honda Motorcycle is cheerful. Q. 20: How is the cull up of Honda Motorcycle? RESPONSES %AGE Very Cheerful 5 5% Cheerful 20 20% Typical 75 75% Bad 0 0% Very Bad 0 0% Undiminishedty 100 100% Conclusion: 5% beings said that cull up of Honda Motorcycle might sV. Cheerful, 20% said cheerful and 75%.

respondent said its cullup is typical. From this fruit we end that Honda motorcycle is superfluous bike ce the beings. Q. 21: Is it a balanced bike? RESPONSES %AGE Yes 100 100% No 0 0% Undiminishedty 100 100% Conclusion: From 100 respondent integral the respondent said that it is a Balanced Bike. So we can end that it is balanced bike. Q. 22: Accept you seen any Inform of Honda Motorcycle on TV or any other media enjoy Innovatingspaper, narrative expectation? RESPONSES %AGE Yes 80 805 No 20 205 Undiminishedty 100 100% Conclusion: Extinguished of 100 respondents 80 judges that they accept seen the catalogue of Honda motorcycle and 20 judges that they acceptn’t seen it.

So we can judge that most of the beings accept seen the catalogue of Honda Motorcycle. Q. 23: Whether the catalogue of Honda Motorcycle is Cecible? RESPONSES %AGE Yes 30 37. 5% No 50 62. 5% Undiminishedty 80 100% Conclusion: In the counter-argument of this topic 37. 5% respondent said that catalogue of Honda CD 70 is cecible suitableness 62. 5% said that it is disclaiming. So, we can end that catalogue is refertalented cheerful of Honda motorcycle. Q. 24: Do you art the catalogue pretend your purchasing determination? RESPONSES %AGE Yes 10 12. 5% No 70 87. 5% Undiminishedty 80 100% Conclusion:

Extinguished of 80 respondent 10 said that catalogue pretend their purchasing determination suitableness 70 said catalogue has no pretend on their buying determination. Q. 25: Do you deem the chaffer appraise pretend your purchasing determination? RESPONSES %AGE Yes 95 95% No 5 5% Undiminishedty 100 100% Conclusion: 95% respondent said that chaffer appraise pretend their purchasing determination suitableness 5% said in No. Honda motorcycle is such motorcycle which we can retail it at any space. So it is a deep caright Honda motor has an behalf on other motorcycle. Q. 26: Are you acquiescent with community behind sales benefit? RESPONSES %AGE Yes 75 75% No 25 25% Undiminishedty 100 100%.

Conclusion: In the consider of this topic 75 respondents said that they are acquiescent with behind sales benefit suitableness 25 respondents said that they are refertalented acquiescent. Q. 27: Accept you any impulse abextinguished motor cycle to the community? RESPONSES %AGE Yes 30 30% No 70 70% Undiminishedty 100 100% Conclusion: 30 respondents offer divergent impulse they said that community execute it depressed, Reform the edisposition execute it innovative reduces the appraisements of chary competency expectation. suitableness 70 respondents offer no impulse. Q. 28: What is your order? RESPONSES %AGE Metric 10 10% F. A. 30 30% B. A. 40 40% Masters 20 20% Uncultivated 0 0% Undiminishedty 100 100%.

Conclusion: In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can judge educated beings deeply rightd it. Topicnaire Ce Dealers Q. 1: Why you preferred the dealership of Honda Motorcycle? RESPONSES %AGE Spur to dealers 0 0% Largely dealership conducive 0 0% Fur sale 3 100% Undiminishedty 3 100% Conclusion: Extinguished of 3 dealers, integral of them preferred the dealership of Honda motorcycle becaright its sale is balance than other motorcycle. Q. 2: How is the pawn accomplishment ce its dealership? RESPONSES %AGE Elevated 1 33. 333% Moderate 0 0% Typical 2 66. 667% Undiminishedty 3 100% Conclusion:

1 respondent said that its pawn accomplishment is elevated, suitableness 2 respondent said that pawn accomplishment is typical. Q. 3: How fur the spur dedicated to you? RESPONSES %AGE Very fur 2 66. 667% Fur 0 0% Typical 0 0% Close 1 33. 333% Undiminishedty 3 100% Conclusion: 2 dealers said that ce it’s dealership a very fur pawn is required and suitableness 1 judge that close pawn is required ce it’s dealership. Q. 5: Do you warn your race portions, friends to donation it? RESPONSES %AGE Yes 3 100% No 0 0% Undiminishedty 3 100% Conclusion: When we asked this topic from dealers, the counter-argument is 100%.

They said that which art they sale they must inform ce it. Q. 6: Why beings donation it? Becaright of RESPONSES %AGE Fuel decrement 2 66. 667% Chary competency availability 0 0% Disgusting tickle 0 0% Integral of balance 1 33. 333% Undiminishedty 3 100% Conclusion: In counter-argument to this topic, 2 dealers said that beings donation it ascribtalented to fuel decrement, and 1 dealer said that beings preferred it becaright integral these qualities are in this motorcycle. It is a disgusting tickle, chary competency largely conducive and as-well fuel decrement is close as collate to other motorcycle. Q. 7: Do you cohibit the bike anteriorly its sale? RESPONSES %AGE Yes 3 100% No 0 0% Undiminishedty 3 100% Conclusion:

In counter-argument to this topic integral dealers said that they cohibit the bike anteriorly its sale. Q. 8: How fur are your monthly Sale? RESPONSES %AGE 1-10 0 0% 11-20 0 0% 21-30 3 100% Undiminishedty 3 100% Conclusion; In answer to this topic integral the dealers said that their monthly mean sale is betwixt 21-30. Q. 9: How fur reformment you secure on the sale of a bike? RESPONSES %AGE 1000-2000 0 0% 2001-3000 3 100% Balance than 3000 0 0% Undiminishedty 3 100% Conclusion; Integral the dealers said that there reformment is betwixt 2001-3000 from the sale of each motorbike. Q. 10: What is the demeanor of its rightr abextinguished it? RESPONSES %AGE Cheerful 0 0% Very Cheerful 3 100%.

Typical 0 0% Undiminishedty 3 100% Conclusion: Integral the dealers said that the demeanor of customers is very cheerful towards Honda Motorcycle. Q. 11: What step you accept obtain?}n ce its encouragement? RESPONSES %AGE Refertalented initiative steps ce its encouragement 0 0% Motivating the beings & impulse to the community 3 100% Undiminishedty 3 100% Conclusion: We are initiative so fictiony steps. We are increasing sales encouragement trial. We are as-well increasing the catalogue of Honda Motorcycle. We are as-well seasoned to motivate the beings to donation it. We held seminars with the aid of community and as-well right P. R and explain the beings its practice. Conclusion Conclusion.

Behind induceing the inquiry we can judge that Honda motorcycle is prosperous and approved in beings becaright of the controlthcoming infers: Chary Competency Availability: The chary competency of Honda motorcycle is largely avilavble in the chaffer. If some omission occurs and ascribtalented to that omission customers has to re-establish a point competency, Which is largely conducive in the chaffer, so customer has to aspect no amount. It is a deep content ascribtalented to which Honda motorcycle is so fur approved. Resale Appraise: The customers are strongly acquiescent with the resale appraise of Honda motorcycle. The rightr can largely sale it balance that half appraisement at which he donationd.

Some space the rightr of Honda Motorcycle sale it main that appraisement at which they donationd so it is a circumstance rightrs acquiesce with its resale appraise. Petrol Mean: The petrol mean of Honda motorcycle is as-well very cheerful. In the origin its mean is very cheerful and balance than 70 km per mislay. Behind some space its mean lessen beside refertalented so fur. The reserve petrol mean of Honda motorcycle is 50 according to our inspect. It is a very cheerful petrol mean. Benefit And Livelihood: The mechanics are largely conducive ce the restore of motorcycle and they as-well useful in their emanation. So consumers accept to Aspect no amount of benefit and livelihood.

Behind Sale Benefit: The community offers at-liberty benefit behind sale of motorcycle. Ascribtalented to this customers are acquiescent with its behind sales benefits. Cull up: The cull up might of Honda Motorcycle is cheerful. The cull up might of other motorcycle is very moderate as collate to Honda Motorcycle. 4Strokes: This disposition of Honda Motorcycle execute this fruit divergent from others motorcycle. It is merely 4 tickle motorcycle. Eliteric Plan: The eliteric plan of Honda Motorcycle is as-well to fur pretendive. Cunning: The address of Honda motorcycle veers the cunning of motorcycle at the space.

Honda Community presentd or re-establishd 113 types of motorcycle with in 18 months, other companies are refertalented talented to present innovating type so promptly. Ascribtalented to this content Honda motorcycle is approved. Others: When we asked topics to the customers abextinguished the bike, most beings said that it is a balanced bike. They showed pleasure on the meter deed, shocks reliability and hasten. Undivided balance content we felt during our inspect is that deeply students and Govt. retainer enjoy Honda motorcycle and it is balance approved in elevatedly educated idiosyncratic the senility clump 20-25 years and inend Rs3000 to 5000.

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