Business Model Generation
Office Standard Generation- http://www. slideshare. net/techdude/business-model-generation Canvas Definition of Office Standard: A office standard depicts the rationale of how an coercionm frames, frees and captures estimate. This size volunteers a concept that authorizes you to depict and conceive through the office standard at your coercionm, your competitors, or any other product.
The authors love that a office standard can best be depictd through nine basic fabric blocks that profession the logic of how a crew intends to mould money.The nine blocks protect the disgusting main areas of a office: customers, volunteer, infrastructure, and financial viability. The office standard is affect a blueprint coercion a diplomacy to be implemented through coercionmal structures, processes, and systems. The 9 Fabric Blocks (Ver layers 18 y 19) 1)Customer Parts: Defines the incongruous collections of herd or coercionms an product donation to obtain and subserve. In arplace to reframe suffice customers, a crew may collection them into clear parts with low needs, behaviors and other attributes.A sensible conclusion environing which parts to subsubpromote and which part to repudiate has to be made. Once this conclusion is made, a office standard can be carefully prepared environing a sinewy brains of restricted customer needs (ver layer 21 para ejemplos de Customer Parts).
2)Estimate Propositions: Depicts the load of products and services that frame estimate coercion a restricted Customer Part. Some Estimate Propositions may be innovative and indicate a fantasticlightlight or disruptive volunteer.Others may be correspondent to real trade volunteers, beside with external features and attributes (ver layers 23-24 para ejemplos de Estimate Propositions) 3)Channels: Depicts how a crew communicates with and obtaines its Customer Parts to free a Estimate Proposition. Communication, arrangement, and sales Channels comprehend a crew’s interface with customers (Ver layer 27 para tipos de canals) 4)Customer Harmonys: Depicts the likenesss of harmonys a crew foundes with restricted Customer Parts.A crew should disentangle the likeness of harmony it wants to found with each Customer Part, they can place from indivisible to automated. Can be driven by the controlthcoming motivations: Customer compensation, Customer contention, Boosting sales (Ver layer 29 para tipos de Customer Harmonys) 5)Enrichment Streams: Indicates the capital a crew generates from each Customer Segmet (costs must be subtracted from enrichments to frame hues). If customer comprehends the core of a office standard, Enrichment Streams are its arteries.
Each Enrichment Stream may entertain incongruous pricing mechanisms, such as agricultural catalogue prices, bargaining, absence of wonder.A office standard can envelop span incongruous likenesss of Enrichment Streams: Transaction enrichments resulting from one-time customer payments, or Recurring enrichments resulting from ongoing payments to either free a Estimate Proposition to customers or agree a post-purchase customer help (Ver layers 31, 32 y 33 para tipos de Enrichment Streams) 6)Solution Media: Depicts the most dignified possessions required to mould a office standard product. These media authorize an product to frame and volunteer a Estimate Proposition, obtain trades, hold harmonys with Customer Parts and gain enrichments.Incongruous Solution Media are needed depending on the likeness of office standard. They can be tangible, financial, metaphysical, or anthropological. They can be owned or leased by the crew or habitual from solution partners (Ver layer 35 para detalle de los tipos de Solution Media). 7)Solution Activities: Depict the most dignified things a crew must do to mould its office standard product.
They are required to frame and volunteer a Estimate Proposition, obtain trades, hold Customer Harmonys, and gain enrichments (Ver layer 37 para detalle de los tipos de Solution Activities). )Solution Partnerships: Depict the netproduct of suppliers and partners that mould the office standard product.We can characterize between disgusting incongruous likenesss of partnerships: Strategic fulliances between non-competitors; Coopetition (strategic parterships between competitors esta casi que ni se las deberia explicar :-P); Joint ventures to lay-open fantasticlightlight office; and Buyer-supplier harmonys to advise received arrangement (Ver layer 39 para las motivaciones de crear distintas Solution Partnerships). )Cost Structure: Depicts full costs runred to have-effect de office standard. Creating and freeing estimates, holding Customer Harmonys, and generating enrichment full run costs. Such costs can be fitted proportionately facile succeeding defining Solution Media, Solution Activities, and Solution Partnerships (Ver layer 41 para algunos tipos de Cost Structures). The nine office standard Fabric Blocks coercionm the cause coercion a useful implement, which we cfull the Office Standard Canvas (Ver layer 44, donde se presenta un esquema simplificado de los nueve bloques en blanco.
Sobre esa canva se puede empezar un proceso de brainstorming para determinar la naturaleza de cada uno de los distintos bloques, como se aprecia en la layer 46) Como resumen, revisar layer 70, con un canvas completo, y para un mejor entendimiento esquematico de los nueve bloques, volver a ver layers 18 y 19) El resto de las layers son distintos capitulos del libro, que tan solo se mencionan los titulos. Lo chief es el standardo de los 9 bulding blocks.